Marketing Strategy and Plan of Hunter Wine Company †Free Samples

Question: Discuss about the Marketing Strategy of Hunter Wine Company. Answer: Organizational Structure, control and corporate governance Hunter Wine Company follows a simple structure, where the managers makes all the decisions that the employees need to follow. It is however; open to suggestions from the employees, which is incorporated within the decisions so that it can help in increasing the productivity level of the employees within the organization. This structure is mostly flat in nature, as the managers make the decisions, which ensures in increasing the productivity level of the company and helps the organization in growing in size (Tricker Tricker, 2015).. The company follows the strategic control method, which helps in ensuring that the long-term objectives of the company are met by formulating short-term objectives. This type of control system is behavioral in nature that is it requires high level of diversity from the upper management. The managers depend totally on this control system, as it helps them in understanding the operations within the organization (Neubauer Lank, 2016). The corporate governance of the company is that the stakeholders of the company elect the Board of Directors who helps in maintaining the ethical conduct within the company. The principal responsibilities of the board are to report to the shareholders and the present market about the meetings that are being held within the company. They are also responsible for reviewing the strategies of the company along with the competition that is present in the market. The Board also plans the annual budgets for the company so that the money can be spent in a proper manner, which will help in getting a better Return On Investment (ROI) (Tricker Tricker, 2015). Relevance of strategic leadership and entrepreneurship Strategic Leadership that will be followed by the entrepreneurs helps in effectively implementing the strategies within the organization in an effective manner. It is the ability to anticipate and envision the future so that the company can maintain flexibility and create new changes within the organization when it is necessary. The company appoints subordinates within the organization so that they can cope up with the changes that are being made within the organization in a global environment of the business. This kind of leadership helps in contributing positively to the execution of the strategies. It will help the organization in identifying the direction of the strategies and setting up of organizational controls so that the resources within the company can be used in an effective manner (Engelen et al., 2015). The organizational culture of the Hunter Wine Company will benefit from the strategic leadership, as the strategies will be used effectively within the organization. The changes will help in increasing the sales of the company so that the profits of the firm will increase largely. The company will be able to produce high quality wines, which will help in giving them a competitive advantage over the other wine companies that are present in the market. this will help in ensuring that more number of customers are attracted towards the product, which will help in increasing the profits of the company (Abdelgawad et al., 2013). References Tricker, R. B., Tricker, R. I. (2015).Corporate governance: Principles, policies, and practices. Oxford University Press, USA. Neubauer, F., Lank, A. G. (2016).The family business: Its governance for sustainability. Springer. Engelen, A., Gupta, V., Strenger, L., Brettel, M. (2015). Entrepreneurial orientation, firm performance, and the moderating role of transformational leadership behaviors.Journal of Management,41(4), 1069-1097. Abdelgawad, S. G., Zahra, S. A., Svejenova, S., Sapienza, H. J. (2013). Strategic leadership and entrepreneurial capability for game change.Journal of Leadership Organizational Studies,20(4), 394-407.